A boutique beverage brand born in Byron Bay, Sandboy brings nostalgia and naturalism together in every sip. CURA·LAB partners with Sandboy across brand strategy, copy, and social direction—building a visual and verbal world that feels as effortless as summer itself. Sun-bleached tones: cheeky, retro, and seductively cool.
Creative Direction, ART DIRECTION, Brand Strategy, Copywriting, Editorial Development, Social Strategy, EVENT PRODUCTION, EVENT PHOTOGRAPHY,
Campaign Architecture, SOCIAL MEDIA AND MARKETING ROLLOUT
PROJECT CREDITS
BRAND AND PRODUCT DESIGN: Marx Studio
social media management/design: Ruby Studios
Photography: Nat Collins
Content Creators: Noa Oldfield, Lucia Townsend,Abbi Hart