(REBRAND)
BRIEF
JoyWave.Earth is dualistically an ecosystem and a living experiment in how story, science, and spirit can co-create measurable change. Co-conceived and designed by CURA·LAB, JoyWave merges impact design with emotional architecture, translating intangible social outcomes into tangible ecological metrics. Every project functions as both artwork and intervention: culture as conservation, pleasure as participation, narrative as data. The result is a regenerative communications model: alive, collective, and in rhythm with the planet itself.
Co-FOUNDED, Creative Direction, ART DIRECTION, Brand Strategy, Copywriting, Editorial Development, Social Strategy, Campaign Architecture, SOCIAL MEDIA AND MARKETING ROLLOUT, PARTNERSHIPS
PROJECT CREDITS
Photographer: Sim Kaur, Emily Redfern
DOP/EDITOR: Hyun Lee
Social Assets (initial): Ruby Studios
GRAPHIC DESIGN: Tobias Lansdown
CO-FOUNDERS: Scott Burgess, Jon Cybulksi
CULTURAL NARRATORS: Uncle Richard Burchill, Kieran Jon Ryan, Josh Williams
SPECIAL THANKS: Jabalbina Yalanji Aboriginal Corporation