(STUDIO)
BRIEF
InBluem’s evolution involved extracting the brand from the pastoral gaze and re-placing it within a cosmopolitan context where ethics meet allure. CURA·LAB positioned InBluem not as an “eco brand,” but as an object of desire: intelligent, tactile, and editorial by nature. Through high-fashion references and urban visual codes, the brand’s quiet purity became something subversively magnetic. Where skincare becomes a statement, and the seduction of sustainability is amplified.
Creative Direction, ART DIRECTION, Brand Strategy, Copywriting, Editorial Development, Social Strategy, Campaign Architecture, SOCIAL MEDIA AND MARKETING ROLLOUT
PROJECT CREDITS
Photographer: Yasmin Suteja
Videographer: Krish Miglani
Assistant: Angus Della Bosca
Lighting: Matthew Stott
Talent: Montana Lower
thirtyfivemm Film: Cooper Lower
Studio: Valeon Studios, Melbourne