A decade in, Culture Machine demanded reinvention from cult youth disruptor to refined creative powerhouse. CURA·LAB facilitated excavation and rebirth: preserving the irreverent pulse that built its legacy while introducing a visual and verbal language worthy of its new era. The result is an identity that feels cinematic, intelligent, and assured. A studio that grew up without losing its edge.
Creative CONSULTANCY, ART DIRECTION, Brand Strategy, Copywriting, graphic layouts, SOCIAL MEDIA ROLLOUT
PROJECT CREDITS
PHOTOGRAPHY/VIDEOGRAPHY: Culture Machine